While singers, comics, Broadway shows and aerialist circus shows continue to dominate the showrooms on the celebrated Las Vegas Strip, the Entertainment Capital of the World is finally giving the visual arts the "premiere destination" spotlight with the highly-anticipated debut of the inaugural World of Art Showcase (www.worldofartshowcase.com) at the Wynn Las Vegas December 20-22, 2012.
The vision of David Goldstein, COO of Jerry's Artarama, the World of Art Showcase (WOAS) is very much a cause to reestablish the arts to their rightful place within society. It is an exclusive show for professional artists from across the U.S. and around the world to sell their art and make important personal connections with art buyers, collectors and galleries.
Fashioned as a harmonized presentation of the finest original contemporary paintings, the exhibition transcends the typical "curiosity seeker off the street" vibe of most art fairs and exhibitions to establish itself as a world class cultural event. Its primary goal is to promote the most talented contemporary painters in America, with work ranging from classical to modern.
Collectors are encouraged to view, compare and reserve favorite paintings on the World of Art Showcase online gallery, and then later at the show meet the artists/galleries who painted/represent the works and make purchases directly from them. The show is also open to potential art collectors and general visitors who may have thought about investing in art but need guidance. Goldstein and Executive Director Mario Parga see this as a completely new way of viewing and buying art, reflecting the start of a completely new age for the arts.
"The focus of the show is to promote the American arts and explain how, why and when to purchase paintings for both pleasure and investment purposes," says Parga, a veteran virtuoso guitarist, recording artist and renowned painter specializing in portraiture, figurative, landscapes and still life in the Contemporary and Classical Realism styles. "Every single painting on display will have passed a panel of art professionals to ensure that only the highest standards are accepted into the show. The same judging also applies to galleries."
Goldstein, a passionate art collector, and Parga, a professional artist and Las Vegas resident, chose the Wynn Resort as their desired venue for WOAS for its style and luxurious atmosphere as well as owner Steve Wynn's reputation as one of the world's top 10 private art collectors, press notes state.
The prestigious presentation of artwork on display in the two vast ballrooms at the Wynn is the centerpiece of a multi-faceted three-day "Celebration of the Senses" that includes live music, dance, boutique bourbon, fine wines, handmade chocolates, pastries, gourmet food and culinary arts.
Parga says, "We decided that in order to make this show extra special, we should showcase other art forms and products that we believe are exquisite and deserve recognition on a world stage. In our opinion, the arts and some finer things in life do not get the recognition they rightly deserve, and many outstanding artists, societies and food and beverage manufacturers operate under the radar because the public is not aware of them."
Parga draws on his more than two-decade career as a composer/guitarist to create the original music "soundtrack" that will play in the ballrooms throughout the duration of the WOAS. In addition to providing the calming and inspiring musical atmosphere, Parga will perform an acoustic guitar set with his band on one of the ballroom's stages during the day and play his electric guitar driven instrumental music at night with a special guest appearance from award winning vocalist Tony Harnell (www.tonyharnell.com). He is also inviting other musicians to play during the event, including classical performers.
Complementing this musical element throughout WOAS will be performances by classical and contemporary dancers who will grace the stage with everything from ballet to modern dance.
Patrons can enjoy the taste of gourmet food during their visit with specially prepared gourmet samples, pre-packed goods and the fantastic culinary art of the Wynn Resort's renowned Master Chefs, who will be catering an exclusive banquet. Further pleasures of the palate include artisan cheeses and deluxe handmade chocolates from America's finest chocolatiers. There will be pairings of foods (including chocolate) with wine and bourbon, and visitors are encouraged to sample and purchase fine products from participating food and beverage exhibitors.
Parga is currently meeting with potential WOAS winery participants from all around the country. Special VIP packages will take art enthusiasts into the luxurious world of wine, allowing them to explore high quality tastings and special reserves-in addition to special VIP access to the paintings before and after the general public is admitted.